Paolo
BORZACCHIELLO
Jeb
BLOUNT
Tali
SHAROT
18 JUNE 2026
Sales
Forum
MILAN AND ONLINE
In increasingly competitive and complex markets, finding new customers is not enough: you must build high‑value relationships and generate trust to achieve objectives consistently and maximize results.
Selling more today means strategically understanding what customers want and offering solutions that truly meet their deepest needs, without lowering either the price or the value of the offer.
At Sales Forum, together with leading international experts in sales, we will explore advanced strategies to expand the commercial pipeline and multiply results. We will delve into how to apply neuroscience principles to understand and positively influence customers’ decision‑making processes.
We will develop a new approach to sales more strategic, advanced, and managerial to strengthen the impact and effectiveness of sales teams and consolidate the sales function as a primary engine of business growth.
An opportunity to engage with hundreds of sales directors, entrepreneurs, business leaders, and industry professionals, to network, and to acquire ideas and models you can immediately apply in your company.
SPEAKERS
JEB BLOUNT
A global reference on prospecting and sales acceleration, he ranks among the world’s 10 most influential leaders in the field according to Top Sales Magazine and Forbes.
Founder and CEO of Sales Gravy, a global consulting firm, he works with numerous Fortune 500 companies, supporting them in designing high‑performance sales systems, and trains thousands of sellers, executives, and professionals each year, as well as entire sales networks of major international enterprises.
His site SalesGravy.com is the world’s most visited sales consulting and training platform, and his Sales Gravy podcast has surpassed 60 million downloads.
Author of 17 bestsellers on today’s most crucial sales topics – including Objections, Virtual Selling and the classic Fanatical Prospecting, which alone has sold more than 500,000 copies worldwide and has been translated into multiple languages – his titles are now considered definitive references for professionals and companies globally.
Sales Strategies
FROM PROSPECTING TO OBJECTIONS
The methodology to expand the pipeline, grow the customer base, and multiply sales results
MAIN TOPICS
-
Advanced prospecting techniques to expand the pipeline, generate high‑value sales opportunities, and maintain a steady flow of new customers.
-
How to handle and transform objections into levers to overcome resistance and close more deals successfully.
-
Methodologies to accelerate the sales cycle, multiply opportunities, and maximize commercial outcomes.
TALI SHAROT
Professor of cognitive neuroscience and Director of the Affective Brain Lab at MIT and University College London, she is one of the most authoritative international voices on persuasion and influence.
Professor of cognitive neuroscience and Director of the Affective Brain Lab at MIT and University College London, she is one of the most authoritative international voices on persuasion and influence.
Her studies, which combine neuroscience, psychology, and behavioral economics, reveal the forces that shape our decisions and beliefs.
She has shared her research in the world’s most prominent settings, with Fortune 500 companies and international institutions including Google, Microsoft, the European Parliament, NATO, Goldman Sachs, and the World Economic Forum.
Her articles have appeared in outlets such as TIME Magazine, The Guardian, The New York Times, and Harvard Business Review, and her TED Talks have surpassed 17 million views.
Author of three bestsellers, including The Influential Mind, her books provide managers and sales leaders with a concrete lens on customers’ decision‑making mechanisms and how to influence them effectively.
Neuroscience and sales
THE SCIENCE OF PERSUASION
The principles to increase influence and effectiveness in commercial relationships
MAIN TOPICS
- Identify the cognitive biases and emotional levers that drive customers’ decisions, to develop more effective sales processes.
- Apply neuroscience principles of persuasion to influence customer choices ethically and strategically.
- Harness psychology and behavioral economics to build stronger, longer‑lasting commercial relationships.
PAOLO BORZACCHIELLO
Among the leading experts in linguistic intelligence applied to business, he has turned language into a strategic tool to communicate, negotiate, and sell more effectively.
For over twenty years he has studied human interactions with a focus on business language and, over his career, has trained more than 50,000 entrepreneurs, managers, and professionals.
Co‑founder of HCE, Human Connections Engineering, which studies and decodes the code of human interactions, he is the founder of HCE University.
By sharing his models for language analysis and persuasion applied to sales processes, leadership, and customer experience, he has collaborated with some of the most important entrepreneurial figures and international companies, including Google Cloud, Johnson & Johnson, Bayer, the Besta Neurological Institute, and Milan’s Sacco Hospital.
He is the author of over 15 bestsellers, including Il codice segreto del linguaggio e La chimica segreta delle interazioni umane, regularly topping Italian charts.
Linguistic Intelligence
ACHIEVE MAXIMUM IMPACT
in every customer interaction and guide decisions with the right words
MAIN TOPICS
-
Turn every interaction into an opportunity for effective relationships, guiding customer choices with strategic language.
-
Increase the impact of commercial messages through targeted and personalized linguistic choices.
-
Use the right words to strengthen relationships, increase trust and positively influence commercial results.
WHO IS IT FOR?
Sales Directors | Sales Managers | Chief Commercial Officers | Account Managers | Business Developers | Inside Sales Specialists | Managing Directors | Sales Consultants | Customer Success Managers | Data Scientists
MAIN TOPICS
Sales Strategies
JEB BLOUNT
-
Advanced prospecting techniques to expand the pipeline, generate high‑value sales opportunities, and maintain a steady flow of new customers.
-
How to handle and transform objections into levers to overcome resistance and close more deals successfully.
-
Methodologies to accelerate the sales cycle, multiply opportunities, and maximize commercial outcomes.
NEUROSCIENCE AND SALES
TALI SHAROT
- Identify the cognitive biases and emotional levers that drive customers’ decisions, to develop more effective sales processes.
- Apply neuroscience principles of persuasion to influence customer choices ethically and strategically.
- Harness psychology and behavioral economics to build stronger, longer‑lasting commercial relationships.
Linguistic intelligence
PAOLO BORZACCHIELLO
Turn every interaction into an opportunity for effective relationships, guiding customer choices with strategic language.
Increase the impact of commercial messages through targeted and personalized linguistic choices.
Use the right words to strengthen relationships, increase trust and positively influence commercial results.
AGENDA
08:00 – 09:30
WELCOME COFFEE
09:30 – 11:00
JEB BLOUNT
Sales Strategies
11:00 – 11:30
NETWORKING BREAK
11:30 – 13:00
JEB BLOUNT
Sales Strategies
13:00 – 14:30
NETWORKING LUNCH
14:30 – 15:45
TALI SHAROT
Neuroscience and sales
15:45- 16:15
NETWORKING BREAK
16:15 – 17:30
PAOLO BORZACCHIELLO
Linguistic Intelligence
*Agenda is subject to change.
TICKETS
SPECIAL OFFER VALID THROUGH DECEMBER 19
SUITE
FRONT ROWS-
Desk di registrazione riservato
€ 897+VAT
instead of 1.300€ +VAT
Assigned and numbered seat
in the front rows
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking coffee break in reserved area
Seated lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
BUSINESS
BUSINESS AREA-
Desk di registrazione riservato
€ 597+VAT
instead of 1.000€ +VAT
Seat in business area
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking Coffee Break in reserved area
Lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
STREAMING
LIVE ACCESS-
Desk di registrazione riservato
€ 347+VAT
instead of 700€ +VAT
Access to the event online
via live streaming
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking Coffee Break in area riservata
Lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
Dicono dell'evento
EVENT INFO
Where and when will the event take place?
The event will be held on Thursday, June 18, at Una Hotels Expo Fiera, Via Keplero 12, Pero (Milan), and will also be available online.
Before the event, you will receive an email with all the necessary information to access the venue or the online platform, according to the type of ticket you purchased.
How to reach the venue
- By CAR: To switch on Google Maps CLICK HERE
Parking at the hotel is available for a fee, subject to availability. - By AIRPLANE: Malpensa and Linate airports are located about 30 minutes drive away from the Hotel.
- By PUBLIC TRANSPORT: From the Central Railway Station take the metro MM2, change at Cadorna with MM1 and stop at Pero or Molino Dorino.
The hotel is about 10 minutes walk away. Shuttle service (on request: +39 02 300551) to/from Molino Dorino Mon-Fri 8:30/10:30 and 18:00/20:00.
Food & Beverage services
The welcome coffee, coffee break, and lunch are included in the participation fee.
Lunch, served at the table, includes a three-course menu.
The catering service is organized to offer suitable alternatives for vegetarian, vegan, and gluten-free diets, as well as for participants with allergies or intolerances.
Once seated, please inform your waiter of any specific dietary needs, and they will indicate the available options.
Accessibility for guests with disabilities
The venue is fully accessible to guests with disabilities.
If assistance is required, one companion may attend the event free of charge.
To help us ensure the best possible experience, please inform us of any special requirements in advance by writing to info@roigroup.it.
How can I attend via streaming?
To join the online event, simply purchase your ticket and connect on the event day by following the instructions sent to the email address provided during registration.
The streaming will be available via Zoom and accessible from any device.
For the best experience and to take part in networking activities, we recommend connecting from a desktop or tablet.
In the days following the live event, you will receive an email notification once the full recording is available in the On Demand Area.
You will be able to watch it again anytime for 30 days.
PAST SPEAKERS
The entire training initiative can be financed through the main Interprofessional Funds.
For information, write to salesforum@roigroup.it
or call toll free from Italy
Fill in your details to be contacted by one of our consultant
Thanks to the partners who participated in the Sales Forum 2025
MAIN SPONSORS
SPONSORS
PARTNER
COMMUNICATIONS PARTNER
ACADEMIC PARTNER
Official GREEN CARRIER
Official BAG
Official COFFEE
MAIN MEDIA PARTNER
Official LOUNGE
URBAN MEDIA PARTNER
Official App
Official Merchandising
OFFICIAL BOOKSTORE
TECHNICAL PARTNERS
ASSOCIATION PARTNERS
MEDIA PARTNERS
FAQs
What does registering for the Sales Forum involve?
Sales Forum takes place in person in Milan and, at the same time, via live streaming.
Registration consists of filling out an online form (approx. 2 minutes) and paying the fee by bank transfer, PayPal, or credit card.
To receive, with no obligation, all details on participation and registration methods, you can write to: salesforum@roigroup.it
Can the event be funded through the use of Interprofessional Funds?
Absolutely. You can use Interprofessional Funds to finance participation in our events, using your training account or through tender/notice procedures and training vouchers.
Why is it better to register right away for the event?
We apply an early‑booking policy, so if you register now, you secure your participation at the most advantageous rate.
Is there a translation service?
Whether attending in person or via streaming, you will have access to simultaneous English/Italian translation.
Is it possible to interact with the speakers?
Yes. During the event, both live in Milan and via live streaming, you will be able to send questions to the speakers.
Will I receive materials to put what I’ve learned into practice?
In the days following Sales Forum you will receive a follow‑up that includes an Executive Report with the key concepts from all sessions, mind maps, and the teaching materials the speakers authorize us to share exclusively with participants.
What happens if I register and can no longer attend?
If you can no longer attend, by informing us of your absence at least 15 days before the event date at info@roigroup.it, you can choose to:
- have someone else replace you;
- attend one of the events that will be held within the next 12 months;
- opt to follow the event via streaming and request activation of your access link.
What happens if I register and then force majeure prevents the event from taking place?
Your credit is always guaranteed: if the live event cannot be held, you can experience the event via live streaming or keep your credit for a future event of the same value.
Why suggest that my team members/colleagues attend with me?
Having a company group participate increases the sharing of values and vision and produces greater team cohesion, which amplifies efficiency and productivity.
Furthermore, exchanging opinions among colleagues on the content covered during the event makes it easier to remember and apply the strategies and techniques presented.
Finally, since group discounts are also available in addition to early booking, attending with more people means everyone further benefits on the final participation fee.
Do company and group registrations require the immediate submission of all names?
No, once the package is purchased, you can provide the details of all participants up to 30 days before the start of the event.
