



JUNE 17, 2027
The event dedicated to advanced strategies for increasing sales and accelerating revenue growth, together with leading international experts.
A more strategic and advanced approach to understanding and positively influencing customer decision-making processes , while leading entire sales teams through the principles of neuroscience.
A unique opportunity to exchange ideas with hundreds of sales directors, entrepreneurs, business leaders and industry professionals, expand your network, and gain practical insights and science-based persuasion models that can be applied to sales and across the organisation.
PATRICK RENVOISÉ
A pioneer of neuroselling and co-founder of SalesBrain, the world’s first agency dedicated to applying neuroscience to sales, he has trained more than 200,000 executives across 24 countries, including leaders from some of the world’s largest technology and industrial companies.
Originally trained as a computer engineer, he spent the first part of his career in business development roles, managing multimillion-dollar contracts with NASA, Boeing, Airbus and Shell.
In 2002, together with Christophe Morin, he translated his field experience into the four-step NeuroMap® model, applying to sales the distinction between the two systems of thinking developed by Daniel Kahneman, alongside Richard Thaler’s work in behavioural economics.
In 2009, NeuroMap® was named a “Next Big Thing in Marketing” by the American Marketing Association and received three Innovation in Research Awards from the Advertising Research Foundation.
His TEDx talk, Is There a Buy Button Inside the Brain?, is one of the world’s most viewed contributions on the subject. Co-author of Neuromarketing and The Persuasion Code, translated into more than ten languages, he is one of the world’s leading authorities on the science of persuasion.
Neuroselling
The Persuasion Code: the science and repeatable framework behind every buying decision
PAOLO BORZACCHIELLO
Linguistic Intelligence
Sales Director | Sales Manager | Chief Commercial Officer | Account Manager | Business Developer | Inside Sales Specialist | Managing Director | Sales Consultant | Customer Success Manager | Data Scientist
PATRICK
S SENT BACK
Neuroselling
A new perspective on persuasion: the idea that persuasion is not an innate talent but a method that can be learned, practiced, and measured—accessible to anyone, regardless of natural ability.
An understanding that these principles apply not only to sales, but to any situation where you need to capture attention and be chosen: negotiating with a strategic client, pitching to an investor, or communicating with a team in a way that earns genuine buy-in and engagement.
Mastering these principles does more than make sales professionals more effective: it makes them more authoritativeand influential in every conversation that matters.
PAOLO
BORZACCHIELLO
Linguistic Intelligence
The realization that the first person whose language we need to learn to manage is ourselves. We all use automatic expressions—repeated without noticing, that can either build or erode trust, authority and relationships.
An understanding that the quality of our relationships is built one word at a time, by choosing with precision and responsibility what we truly want to create in every interaction.08:00 – 09:30
WELCOME COFFEE
09:30 – 11:00
11:00 – 11:30
NETWORKING BREAK
11:30 – 13:00
How to uncover customer needs and guide decision-making
13:00 – 14:30
NETWORKING LUNCH
14:30 – 15:45
15:45 – 16:15
NETWORKING BREAK
16:15 – 17:30
Linguistic Intelligence
*The agenda may be subject to change.
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"The Leadership Forum allows us to challenge ourselves and provides both personal and professional insights that help us grow.
We decided to participate as a company and to be a partner in this great event, with which I am very satisfied."
“Excellent organization and top-notch speakers who provide us with fresh, out-of-the-box perspectives—both as individuals and as managers. It’s a chance to give my team and our clients the opportunity to have a meaningful experience.”
"It's not often that we have a panel of international speakers of this caliber in Italy. There were so many interesting insights that can be applied to everyday work, along with a pragmatic approach to leadership."
"Those responsible for leading teams or entire companies look to this major event for inspiration on how to navigate complex situations. Furthermore, interacting with the hundreds of people here today is, in itself, a source of motivation for growth."
“An enlightening, intense, and creative experience. Complementary topics, the greatest minds of our time on stage. I believe these are the unique aspects of the Leadership Forum.”
"Networking is essential in Italy, and events like the Leadership Forum help broaden one's horizons. The breaks and the private lunch are a real boost for meeting others and engaging in meaningful discussion."
"I've gathered feedback from our clients, and it's all positive because these are opportunities for discussion and growth on key issues. Being able to draw inspiration from one another, within the context of relationships at this level, is essential for every leader."
"We must be willing to let ourselves be influenced by so many ideas and concepts that open our minds, preventing them from becoming trapped in a vision that is too narrow and limited."
"I was very impressed by the quality of the content and the passion of the speakers. The account of how Everest was climbed was captivating and drew many parallels with the world of work: a clear vision ahead, but a path full of obstacles requiring immediate decisions."
"Our goal must be to help people grow and make them feel special. I believe it's important to learn, exchange ideas, and then share these insights with my team."
"It is a real pleasure to participate in this prestigious event, to share experiences and thereby enhance our potential and that of our companies."
"The Leadership Forum is a well-known and highly regarded annual event, a source of inspiration for corporate leaders, especially during such challenging times. Having so many thought-provoking insights from speakers of such caliber is important for everyone."
"We have a broad partnership with Performance Strategies, and at the Leadership Forum, we provide our executives with opportunities for deep reflection."
“Very interesting presentations that offered plenty of insights for my work and personal growth. Top-notch speakers.”
“The presentations were very engaging and well-focused on the topic. I gained many useful insights for my work.”
“It’s extraordinary to hear about the success stories of great men and women who have also been able to turn their failures into great opportunities for redemption and professional and personal growth.”
“The topics and speakers were very relevant and of a high caliber. I really appreciated the opportunity to talk with them over lunch.”
“In addition to the speakers’ presentations, I was very impressed by the precise and well-organized event.”
“It’s worth noting the caliber of the speakers, the variety of topics, and also how strictly the schedule and program were followed.”



The event will take place on Thursday, June 17, at Una Hotels Expo Fiera, Via Keplero 12, Pero (MI), and will also be broadcast live online.
Before the event, you will receive an email with all the necessary information for access, based on the type of ticket you purchased.
To participate via livestream, simply purchase a ticket and log in on the day of the event by following the instructions that will be sent to the email address you provided during registration.
The livestream, available via the Zoom platform, can be accessed from any device. To get the best experience and participate in networking, we recommend downloading the Zoom app and logging in from a desktop or tablet.
In the days following the live stream, we’ll send you an email letting you know when the recording of the entire event will be available in the On-Demand section: you’ll be able to watch it again whenever you want for 30 days.

"It was an outstanding learning experience. I would apply the principle of social proof to ROI Group and wholeheartedly recommend attending their events."

"ROI Group brings together some of the world’s leading sales experts and connects them with its community of business leaders."

"I had an outstanding experience with ROI Group. The organisers took care of every detail, and the experience on stage was fantastic."

"Sales Forum is a unique event because it brings the sales community together around the issues that matter most, with speakers from around the world offering new strategies and perspectives."

"Sales Forum is an incredibly intense experience. ROI Group and I share the same values: helping people learn, develop and improve in sales and marketing."

"I have never seen an organisational operation of this calibre anywhere in the world. ROI Group events are truly an exceptional experience."

"ROI Group provides managers with an outstanding experience: on the one hand, the opportunity to learn; on the other, the chance to connect, expand their network and build meaningful professional relationships."

"An incredible experience, where you can feel that everyone in the audience is eager to learn and engage. Everything is designed to remove any barrier between the speaker and the audience."

"What a great day! Motivated professionals coming together to learn."

"A truly remarkable event, organised by a team with strong content expertise and an exceptional ability to attract a highly engaged audience."

"Sales Forum is a fantastic experience. ROI Group brings together exceptional speakers and outstanding participants — executives and sales leaders who are highly receptive and ready to embrace new ideas and innovation."

"A wonderful event, filled with exceptional people. It was an honour to be part of it."
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What does registration for the Sales Forum involve?
The Sales Forum will take place in person in Milan and will also be broadcast live online.
Registration requires the completion of a short online form (approximately 2 minutes) and payment of the participation fee by bank transfer, PayPal or credit card.
For full details on participation and registration, with no obligation, please contact us at: salesforum@roigroup.it.
Can the event be funded through the use of Interprofessional Funds?
Why should you register early for the event?
Will simultaneous interpretation be available?
Whether you attend in person or via livestream, you’ll have access to English/Italian simultaneous interpretation.
Will I be able to interact with the speakers?
Will I receive any materials to help me put what I've learned into practice?
In the days following the Sales Forum, you will receive a follow-up package including an Executive Report summarising the key insights from the event, together with Matteo Salvo’s mind maps. All materials will also remain available at all times in the ROI Group app.
What happens if I sign up but can no longer participate?
What happens if I register and the event cannot take place due to circumstances beyond our control?
Why should I encourage my colleagues or team members to attend with me?
Do corporate and group registrations require all participant names to be provided at the time of booking?
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