Sales Forum 2027 (Mobile)
Patrick Renvoisè

Patrick
RENVOISÉ

Paolo Borzacchiello

Paolo
BORZACCHIELLO

JUNE 17, 2027

Sales
Forum

The Sales Forum is Performance Strategies’ flagship event, now part of ROI Group.

MILAN AND ONLINE

The event dedicated to advanced strategies for increasing sales and accelerating revenue growth, together with leading international experts.

A more strategic and advanced approach to understanding and positively influencing customer decision-making processes , while leading entire sales teams through the principles of neuroscience.

A unique opportunity to exchange ideas with hundreds of sales directors, entrepreneurs, business leaders and industry professionals, expand your network, and gain practical insights and science-based persuasion models that can be applied to sales and across the organisation.

PARTICIPANTS
0
COMPANIES
0
INTERNATIONAL SPEAKERS
0
ONLINE PARTICIPANTS
0

SPEAKER

“Three things matter when creating memory:
where you place the message in the sequence,
how much emotion you convey at that moment,
and how often you repeat it.”

PATRICK RENVOISÉ

A pioneer of neuroselling and co-founder of SalesBrain, the world’s first agency dedicated to applying neuroscience to sales, he has trained more than 200,000 executives across 24 countries, including leaders from some of the world’s largest technology and industrial companies.

Originally trained as a computer engineer, he spent the first part of his career in business development roles, managing multimillion-dollar contracts with NASA, Boeing, Airbus and Shell.

In 2002, together with Christophe Morin, he translated his field experience into the four-step NeuroMap® model, applying to sales the distinction between the two systems of thinking developed by Daniel Kahneman, alongside Richard Thaler’s work in behavioural economics.

In 2009, NeuroMap® was named a “Next Big Thing in Marketing” by the American Marketing Association and received three Innovation in Research Awards from the Advertising Research Foundation.

His TEDx talk, Is There a Buy Button Inside the Brain?, is one of the world’s most viewed contributions on the subject. Co-author of Neuromarketing and The Persuasion Code, translated into more than ten languages, he is one of the world’s leading authorities on the science of persuasion.

Neuroselling

The Persuasion Code: the science and repeatable framework behind every buying decision

“Change the language you use with others
— and with yourself —
and you change the outcomes you create.”

PAOLO BORZACCHIELLO

One of Italy’s leading experts in linguistic intelligence applied to sales and business, he has turned language into a strategic tool for communicating, negotiating and selling with greater impact.
For more than twenty years, he has studied and shared insights into human interaction and language. Co-creator of HCE – Human Connections Engineering, a discipline dedicated to studying and decoding the underlying patterns of human interaction, he is the author of several bestselling books on strategic language and communication science, including Il codice segreto del linguaggio and La chimica segreta delle interazioni umane. He has worked with organisations including Google Cloud, Generali, Allianz, Barilla, Mondadori, Johnson & Johnson and Bayer. Today, he is a leading point of reference in Italy for entrepreneurs and managers who want to turn language into a strategic asset capable of influencing sales, negotiations and leadership.

Linguistic Intelligence

The secret chemistry of human interactions: choosing words that trigger action and shape customer decisions

WHO IS THIS FOR?

Sales Director | Sales Manager | Chief Commercial Officer | Account Manager | Business Developer | Inside Sales Specialist | Managing Director | Sales Consultant | Customer Success Manager | Data Scientist

Why It Matters for Business

PATRICK
S SENT BACK

Neuroselling

A new perspective on persuasion: the idea that persuasion is not an innate talent but a method that can be learned, practiced, and measured—accessible to anyone, regardless of natural ability.

An understanding that these principles apply not only to sales, but to any situation where you need to capture attention and be chosen: negotiating with a strategic client, pitching to an investor, or communicating with a team in a way that earns genuine buy-in and engagement.

Mastering these principles does more than make sales professionals more effective: it makes them more authoritativeand influential in every conversation that matters.

PAOLO
BORZACCHIELLO

Linguistic Intelligence

A new perspective on language: no word is neutral, and every word we choose, or choose to avoid, has a specific effect on the people listening, often below the level of conscious awareness.

The realization that the first person whose language we need to learn to manage is ourselves. We all use automatic expressions—repeated without noticing, that can either build or erode trust, authority and relationships.

An understanding that the quality of our relationships is built one word at a time, by choosing with precision and responsibility what we truly want to create in every interaction.

CONTENTS

AGENDA

08:00 – 09:30

WELCOME COFFEE

09:30 – 11:00

PATRICK RENVOISÉ

How buying decisions are made

11:00 – 11:30

NETWORKING BREAK

11:30 – 13:00

PATRICK RENVOISÉ

How to uncover customer needs and guide decision-making

13:00 – 14:30

NETWORKING LUNCH

14:30 – 15:45

PATRICK RENVOISÉ

How to create memorable messages for the people who really make the decisions

15:45 – 16:15

NETWORKING BREAK

16:15 – 17:30

PAOLO BORZACCHIELLO

Linguistic Intelligence

*The agenda may be subject to change.

FUND YOUR PARTICIPATION

AT NO COST

through interprofessional training funds

TICKET

SPECIAL OFFER VALID THROUGH NOVEMBER 6

SUITE

FRONT ROWS
  • Private Check-in Desk
LIVE

€897+ VAT

instead of €1.300 + VAT

Assigned, numbered seat
in the front rows

Simultaneous Translation

Executive Report and Educational Materials

Certificate of Participation

30-Day On Demand Subscription

Networking Coffee Break in the Members-Only Area

Seated, full-service lunch at
in a private dining area

Private Check-in Desk

3 TICKET -5%
5 TICKET -10%
10 TICKET -15%

BUSINESS

BUSINESS AREA SEAT
  • Private Check-in Desk
LIVE

€597+ sales tax

instead of €1.000 + VAT

Seat in the business area

Simultaneous Translation

Executive Report and Educational Materials

Certificate of Participation

30-Day On Demand Subscription

Networking Coffee Break in the Members-Only Area

Seated, full-service lunch at
in a private dining area

Private Check-in Desk

3 TICKET -5%
5 TICKET -10%
10 TICKET -15%

STREAMING

LIVE DIGITAL BROADCAST
  • Private Check-in Desk
ONLINE

€347+ VAT

instead of €700 + VAT

Access the online event "
" via live stream

Simultaneous Translation

Executive Report and Educational Materials

Certificate of Participation

30-Day On Demand Subscription

Networking Coffee Break in the Members-Only Area

Seated, full-service lunch at
in a private dining area

Private Check-in Desk

3 TICKET -5%
5 TICKET -10%
10 TICKET -15%

What People Are Saying About the Event

The Perfect Presentation - Oren Klaff (Content)
Troubleshoot and Fix - Patrick Renvoisé (content)
Customer Loyalty - Matt Dixon (content)

Read more content to help your business grow

EVENT INFO

The event will take place on Thursday, June 17, at Una Hotels Expo Fiera, Via Keplero 12, Pero (MI), and will also be broadcast live online.


Before the event, you will receive an email with all the necessary information for access, based on the type of ticket you purchased.

The venue is accessible to people with disabilities. If a companion is required, they may attend the event at no additional cost, without the need to purchase an extra ticket. To help us provide the best possible experience, please let us know about any specific needs you may have by emailing info@roigroup.it before the event.
Welcome coffee, coffee break, and lunch are included in the participation fee. Lunch will be served at the table and will consist of a three-course menu. The catering service includes dedicated options forvegetarians, vegans, and gluten-free diets, and can accomodate food allergies or intolerances. Once seated, please inform your waiter of any dietary requirements so they can advise you on the available options.
  • CAR: To open Google Maps, CLICK HERE
    The hotel’s parking lot (for a fee) will be available while spaces last.
  • BY PLANE: Malpensa and Linate airports are about a 30-minute taxi ride from the hotel.
  • TRAIN: From Central Station, take the MM2 subway line to the Cadorna stop. Then continue on the MM1 line to the Pero or Molino Dorino stop.

To participate via livestream, simply purchase a ticket and log in on the day of the event by following the instructions that will be sent to the email address you provided during registration.

The livestream, available via the Zoom platform, can be accessed from any device. To get the best experience and participate in networking, we recommend downloading the Zoom app and logging in from a desktop or tablet.

In the days following the live stream, we’ll send you an email letting you know when the recording of the entire event will be available in the On-Demand section: you’ll be able to watch it again whenever you want for 30 days.

SPEAKERS FROM PREVIOUS EDITIONS

Robert Cialdini speaking Sales Forum

ROBERT CIALDINI

The world’s leading authority on the application of social psychology to persuasion

"It was an outstanding learning experience. I would apply the principle of social proof to ROI Group and wholeheartedly recommend attending their events."

Mark Roberge speaking Sales Forum

MARK ROBERGE

Professor of Sales and Marketing at Harvard Business School

"ROI Group brings together some of the world’s leading sales experts and connects them with its community of business leaders."

Matt Dixon speaking Sales Forum

MATT DIXON

Advisor to senior executives at leading Fortune 500 companies

"I had an outstanding experience with ROI Group. The organisers took care of every detail, and the experience on stage was fantastic."

Colleen Stanley speaking Sales Forum

COLLEEN STANLEY

Creator of the EI Selling System©

"Sales Forum is a unique event because it brings the sales community together around the issues that matter most, with speakers from around the world offering new strategies and perspectives."

David Priemer speaking Sales Forum

DAVID PRIEMER

Former VP of Sales at Salesforce and founder of the Sales Leadership Academy

"Sales Forum is an incredibly intense experience. ROI Group and I share the same values: helping people learn, develop and improve in sales and marketing."

Oren Klaff speaking Sales Forum

OREN KLAFF

One of the world’s leading pitching experts, whose methodology has helped raise more than one billion dollars in funding

"I have never seen an organisational operation of this calibre anywhere in the world. ROI Group events are truly an exceptional experience."

Beth Fisher Yoshida speaking Sales Forum

BETH FISHER-YOSHIDA

Director of the Negotiation and Conflict Resolution programme at Columbia University

"ROI Group provides managers with an outstanding experience: on the one hand, the opportunity to learn; on the other, the chance to connect, expand their network and build meaningful professional relationships."

JEB-BLOUNT

JEB BLOUNT

Global authority on prospecting and sales acceleration

"An incredible experience, where you can feel that everyone in the audience is eager to learn and engage. Everything is designed to remove any barrier between the speaker and the audience."

Mark Hunter speaking Sales Forum

MARK HUNTER

One of the world’s leading sales experts, specialising in high-profit sales strategies

"What a great day! Motivated professionals coming together to learn."

Tali Sharot

TALI SHAROT

Professor of Cognitive Neuroscience and Director of the Affective Brain Lab at MIT and University College London

"A truly remarkable event, organised by a team with strong content expertise and an exceptional ability to attract a highly engaged audience."

Jamie Shanks speaking Sales Forum

JAMIE SHANKS

International authority on social selling

"Sales Forum is a fantastic experience. ROI Group brings together exceptional speakers and outstanding participants — executives and sales leaders who are highly receptive and ready to embrace new ideas and innovation."

David Hoffeld speaking Sales Forum

DAVID HOFFELD

International sales expert and bestselling author of The Science of Selling

"A wonderful event, filled with exceptional people. It was an honour to be part of it."

JUNE 17

MILAN AND ONLINE

A Hotels Expo Fiera

The entire training program is eligible for funding through the main Interprofessional Training Funds.

For further information, contact us atsalesforum@roigroup.it

enter your details to be contacted by one of our consultants

THANK YOU TO THE PARTNERS OF THE 2026 EDITION

MAIN SPONSOR

SPONSOR

ACADEMIC PARTNER

SUPPORTING PARTNER

PARTNER

COMMUNICATIONS PARTNER

Official GREEN CARRIER

OFFICIAL BAG

OFFICIAL COFFEE

MAIN MEDIA PARTNER

Official LOUNGE

URBAN MEDIA PARTNER

URBAN MEDIA PARTNER

Official Language Services

Official Merchandising

OFFICIAL BOOKSTORE

TECHNICAL PARTNER

ASSOCIATION PARTNER

MEDIA PARTNER

Economy Magazine
Wall Street Italia
BusinessWeekly
Investire Mag
MIT Sloan Management Review
Sviluppo & Organizzazione
Sistemi & Impresa
MIT Technology Review
Executive.it
InnovazionePA
Office Layout
Office Automation
Executive.it
Executive.it
InnovazionePA
Office Layout
Office Automation
Il resto del carlino

FAQ

What does registration for the Sales Forum involve?

The Sales Forum will take place in person in Milan and will also be broadcast live online.

Registration requires the completion of a short online form (approximately 2 minutes) and payment of the participation fee by bank transfer, PayPal or credit card.

For full details on participation and registration, with no obligation, please contact us at: salesforum@roigroup.it.

Can the event be funded through the use of Interprofessional Funds?

Yes. Participation in our events can be funded through Interprofessional Training Funds, either through your training account or via calls for proposals, funding notices and training vouchers.

Why should you register early for the event?

We operate an early-booking policy, so registering early allows you to secure your place at the most advantageous rate available.

Will simultaneous interpretation be available?

Whether you attend in person or via livestream, you’ll have access to English/Italian simultaneous interpretation.

Will I be able to interact with the speakers?

Yes. During the event, whether attending in person in Milan or via live streaming, you will be able to submit questions to the speakers.

Will I receive any materials to help me put what I've learned into practice?

In the days following the Sales Forum, you will receive a follow-up package including an Executive Report summarising the key insights from the event, together with Matteo Salvo’s mind maps. All materials will also remain available at all times in the ROI Group app.

What happens if I sign up but can no longer participate?

If you are no longer able to attend, please notify us of your absence at least 15 days before the event date by emailing info@roigroup.it. You may then choose to:
  • * transfer your registration to another person;
  • * attend one of our events taking place within the following 12 months;
  • * switch to online attendance and request activation of your streaming access link.

What happens if I register and the event cannot take place due to circumstances beyond our control?

Your credit is always protected: if the live event cannot take place, you may attend the event via live streaming or retain your credit for a future event of the same value.

Why should I encourage my colleagues or team members to attend with me?

Attending as a corporate group helps strengthen the sharing of common values and vision, while fostering greater team cohesion, efficiency and productivity. In addition, exchanging perspectives with colleagues on the topics covered during the event makes it easier to retain and apply the strategies and techniques presented. Finally, group discounts are available in addition to early-booking rates, meaning that attending with colleagues can provide an additional advantage on the final participation fee for everyone involved.

Do corporate and group registrations require all participant names to be provided at the time of booking?

No. Once the package has been purchased, the details of all participants can be provided up to 30 days before the event begins.

Any other questions?

Instagram

X

LinkedIn

Share Capital: €100,000, fully paid-in. VAT No. and Tax ID No. 01999300443. REA MC-180904

Lascia i tuoi dati per ricevere la brochure del

Sales Forum ROI Group